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But I don’t come from a traditional corporate recruitment background.

My experience comes from operating inside these style businesses for years.

For almost two decades, I worked behind the scenes of high-growth businesses across operations, people leadership, client delivery, marketing, and business management.

I’ve sat in the big seats:
  • General Manager
  • Operations Lead
  • People & Performance Lead
  • Business Manager
All within Coaching businesses specifically.

I’ve been the person responsible for keeping the business moving while founders focused on growth.
I’m Sarah Coutlis, CEO of Founder Freedom Co, and I partner with founder-led coaching & community to build high-performing teams & business systems that scale. 

And after years of scaling teams inside these environments, one thing became incredibly clear:
These businesses are a different beast.

They move faster.
Expect more ownership.
Require stronger communication.
And evolve constantly.

What works in corporate environments often falls apart in this world.

That’s why I built Founder Freedom Co

Not just to help founders recruit exceptional people, but to help them build the people, leadership, and operational foundations that allow the business to scale.

Whether that's hiring a key leader, strengthening an existing team, mentoring emerging leaders, or stepping into the business to solve operational challenges, my role is the same.

To help founders build a business that can grow without everything depending on them.

COACHING BUSINESSES ARE 
BUILT DIFFERENT.

LET'S
CONNECT

CONTACT US