ABOUT ME
coaching and community businesses.
But I don’t come from a traditional corporate recruitment background.
My experience comes from operating inside these style businesses for years.
For almost two decades, I worked behind the scenes of high-growth businesses across operations, people leadership, client delivery, marketing, and business management.
I’ve sat in the big seats:
I’ve been the person responsible for keeping the business moving while founders focused on growth.
But I don’t come from a traditional corporate recruitment background.
My experience comes from operating inside these style businesses for years.
For almost two decades, I worked behind the scenes of high-growth businesses across operations, people leadership, client delivery, marketing, and business management.
I’ve sat in the big seats:
- General Manager
- Operations Lead
- People & Performance Lead
- Business Manager
I’ve been the person responsible for keeping the business moving while founders focused on growth.
I’m Sarah Coutlis, CEO of Founder Freedom Co, and I specialise in recruitment for founder-led recruitment for founder-led
And after years of building teams inside these environments, one thing became incredibly clear:
Most recruitment processes fail because the person hiring doesn’t truly understand the business they’re hiring into.
Founder-led businesses operate differently.
They move faster.
Expect more ownership.
Require stronger communication.
And evolve constantly.
What works in corporate environments often falls apart in this world.
That’s why I built Founder Freedom Co
Not as a traditional recruitment agency.
But as a specialist recruitment partner for coaching businesses that need operators who can genuinely perform in high-accountability environments.
